How Tom Cut Admin Time by 80% While Growing to 150 Active Clients

From drowning in spreadsheets and missed payments to running a streamlined coaching empire

20+ hrs
Weekly admin
BEFORE
4 hrs
Weekly admin
AFTER
45
Max clients
BEFORE
150
Active clients
AFTER
"I was spending more time chasing payments and managing spreadsheets than actually coaching. WSB gave me my life back."
Tom Hibbert • UK Strength Coach • 15 years in business

The Breaking Point

By 2020, Tom had built what looked like a successful strength coaching business. But behind the scenes, he was drowning.

The Daily Chaos:

  • 3-4 hours daily managing spreadsheets across 45 clients
  • Chasing missed payments through WhatsApp and email
  • Creating every program from scratch - 2+ hours per client
  • Lost bookings due to manual scheduling mishaps
  • Client progress scattered across photos, texts, and notes

The final straw? Tom lost £1,200 in a single month from missed payment reminders and double-booked sessions. He was working 70+ hour weeks but earning less than minimum wage per hour when admin time was factored in.

"I became a strength coach to help people transform their lives. Instead, I was spending most of my day as a part-time accountant, part-time secretary. I seriously considered going back to a regular job."

The Transformation

In early 2020, Tom joined forces with Andy to create Winning Strength Blueprint. Within two weeks of implementation, his entire business workflow had transformed.

Before WSB:

  • → Excel sheets for 45 clients
  • → WhatsApp for everything
  • → Manual payment tracking
  • → 2 hours per program creation
  • → Constant client chasing
  • → £1,200+ monthly revenue leaks

After WSB:

  • → Single dashboard for 150 clients
  • → Integrated client communication
  • → Automated payment reminders
  • → 15 minutes per program (templates)
  • → Clients check in automatically
  • → Zero missed payments

The Implementation

Tom migrated his first 10 clients in one afternoon. The template system meant he could recreate programs that previously took hours in just minutes. Within a month, all 45 clients were on the platform.

"The moment I realised WSB would send automatic payment reminders and handle booking confirmations, I knew I'd found the solution. That alone saved me 10+ hours per week."

The Results

233%
Client growth
(45 → 150 clients)
80%
Time savings
(20+ hrs → 4 hrs weekly)
£18k
Annual revenue recovered
(From missed payments)

18 Months Later

Business Growth:

  • 150 active clients (was capped at 45)
  • 95% client retention rate (up from 70%)
  • Zero missed payments in 12 months
  • Hired 2 assistant coaches to help scale
  • Launched group programs using WSB's team features

Life Quality:

  • Works 45 hours/week (down from 70+)
  • Takes actual weekends off
  • Focuses on coaching, not admin
  • Stress levels dramatically reduced
  • Reinvested saved time in business development

Tom's Current Workflow

Monday morning (30 minutes):

Tom opens WSB's dashboard to see the week ahead. Automated check-ins from clients are already organised by priority. Payment reminders have been sent automatically. New bookings are confirmed.

Program creation (15 minutes per client):

Using program templates and automation, Tom adapts existing programs for new clients. Exercise videos and form cues are pre-loaded. Progression tracks are automated.

Client communication (2 hours total per week):

All client updates, workout videos, and questions come through WSB. Tom reviews and responds from one dashboard. No more hunting through WhatsApp or email threads.

"WSB didn't just save me time - it transformed my coaching business. I can actually focus on what I love: helping people get stronger. The business side runs itself now."
Tom Hibbert • Now managing 150+ clients with WSB

Tom's advice to other coaches: "Stop trying to manage everything manually. Your time is worth more than the monthly cost of proper software. I wish I'd made the switch years earlier."

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